The Unpack Blog

Insights, strategies, and stories for travel marketers who think like brands.

5 Direct Booking Marketing Strategies That Actually Work [2026]

5 Direct Booking Marketing Strategies That Actually Work [2026]

For most short-term rental operators, OTA commissions represent the single largest controllable cost in the business. At 15–20% per booking, you're essentially handing one out of every five dollars to a platform that owns the guest relationship.

·May 4, 2026·1 min read

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